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Hoka - Elite Terrain LS collection

Art Direction & Design

Portland, OR

FW25

Overview

The Elite Terrain Collection brief was to breathe a new life into Hoka’s Fall/Winter go-to’s. A new upper for the Ora Mule and a post-production paint distress treatment complemented by a soft nappa / brushed suede mesh mix for the Kaha 3.

Collaborators:

Harry Brickwood (The Footsoldiers)

Tom Astrella (The Footsoldiers)

The Hoka Development Team

Hoka Kaha 3 boot floating against storm clouds
Hoka Ora Mules on a brick floor
Hoka Kaha 3 boot in grey, side profile on white

Ora Mule

Ora Mule technical pack with side render, hand detail, paint-distress swatches and a chenille logo application test
Kaha 3 boot on wet gravel with a warm light leak
Close-up of the Ora Mule buckle strap
Stacks of Hoka shoe boxes on a long wooden table
Olive clog floating above a glacial river valley
Olive suede Hoka mule on a tan backdrop
Hoka shoe in a canvas tote beside a flask and oranges
[ NextHoka ]
E.

Contact

Based in Hackney, London

-- Available Worldwide --

h.riley4@outlook.com

+44 - 7969 - 058 - 251