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Hoka - Earthday collection

Art Direction & Design

Portland, OR

SS24

Overview

The eco-conscious Earth-day Collection brief aimed to rethink Hoka’s design process to help steer the brand towards a more planet-friendly seasonal product range. Tencel and Hemp uppers. No-glue 3-piece modular recovery footwear. Fully recycled polyester technical mesh and linings. Cork insoles. Small changes add up.

Collaborators:

Harry Brickwood (The Footsoldiers)

Tom Astrella (The Footsoldiers)

Sandi Plantos (The Footsoldiers)

The Hoka Development Team

Hoka trail shoe in sage green on rocks and moss

Bondi B3 LS

Bondi B3 LS with yellow flowers on moss
Natural material and texture swatch grid
Clifton One9 hemp and Tencel undyed upper swatch card with a chenille piece overlapping its corner
Restore TC in pink and blue knit
Brushed mohair knit tests and the three-part no-glue construction technical pack for the Restore TC

Stinson Evo OG ‘Sea Moss’

Stinson Evo OG in Sea Moss on a model’s feet
Stinson Evo OG colourways arranged on grey
Brown trainer balanced on a granite rock
[ NextKeen ]
E.

Contact

Based in Hackney, London

-- Available Worldwide --

h.riley4@outlook.com

+44 - 7969 - 058 - 251