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Keen - Atmosphere collection

Art Direction & Design

Portland, OR

FW25

Overview

The Keen Atmosphere Lifestyle Collection aimed to evolve the classic Uneek and Jasper ranges by tailoring them to the Japanese market following its initial cultural success in the east. Clean, monochromatic, Engineered Mohair knits, Nappa leather, quiet lux-style makeovers in "Atmosphere Birch" colourways.

Collaborators:

Harry Brickwood (The Footsoldiers)

The Keen Development Team

Keen Jasper in off-white nappa leather, close-up

Initial Mood

Mood board: Japanese street style, knits and white footwear
Hand reaching through autumn trees, soft focus

Uneek 360 - Mohair Engineered Knit Upper

Uneek 360 mohair engineered knit upper, close-up
Keen Jasper and Uneek styled on plinths
Camp tents beneath a coastal cliff
Two black Keen sneakers, Uneek and Jasper, cut out on white
Off-white Jasper sneakers resting in long grass
Colour swatches above a small material mood board

Jasper - Soft Nappa Leather Upper

Jasper soft nappa leather upper, front view

Story Evolution Concepts

Story evolution concept renders of a Keen trainer, top and side views
[ NextRizkia ]
E.

Contact

Based in Hackney, London

-- Available Worldwide --

h.riley4@outlook.com

+44 - 7969 - 058 - 251